An ideological edifice “bribes” subjects into accepting “repression” or renunciation by way of offering surplus-enjoyment (Lacan’s plus-du-jour) - that is, enjoyment generated by “excessive” renunciation of enjoyment itself; surplus-enjoyment is by definition enjoyment-in-pain. (Its paradigmatic case is the Fascist call “Renounce corrupt pleasures! Sacrifice yourself for your country!” a call which promises an obscene enjoyment brought about by this very renunciation.)
Slavoj Žižek, Less Than Nothing, Verso 2012, p.308-9 (via fuckyeahdialectics)

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